Macro level

– Use as few fonts as possible.

– Use as few sizes as possible.

– Use as few text groups as possible.

– Avoid rules, lines and boxes, if possible.

Micro level

– When text is set in capitals (majuscules) they should be spaced loosely and (preferably) optically.

– Use proportional oldstyle figures with minuscule letters, and proportional lining figures with majuscule letters

(if technology allows it).

– Use correct hyphens, quotation marks and dashes.

– Renaissance oldstyle / antique letters are less suited for weight changes than functionalist sans serif letters. Renaissance typographers managed for a long time using only one weight, with the available small capitals and italic.

– Use optically designed small capitals and beware how a change of size will impact the weight of the letters.

– Ligatures for difficult combinations of letters should be used when available (fi, fl, ffi, ffl, fj)